3 – 2 – 1 – BLAST OFF 🚀

Hey friends, time for another update on my journey.

When I ended my last post about Facebook Lead Ads, I was still in the process of finishing my ad. At that point I had written 7 draft emails and finished the ads image and the capture form. I was yet to tweak an additional 7 emails and review all drafts. If you haven’t read through all that was accomplished last post, here’s your chance.

A lot more work than I thought! 😰

It’s actually taken longer to get this Facebook ad finished and launched. Now that I had a total of 16 emails to transfer into the workflow, I found it took more time trying to format it and make changes. As I made each workflow email, I would send myself a test email so I could see what it looked like on my desktop and smartphone.

This helped me to see what it would look like to others and therefore caused me to go back to making improvements. Changed font size, reduced word count when emails looked too long, changed line spacing for easier reading. Doing this for 16 emails takes time, then more time proofreading multiple times to catch any grammar issues, to making final improvements.

I admit, this part of the process was the most tedious for me, especially when I keep finding things to adjust. It can make me feel like I suck at this… News flash… I do suck at this! This is my first FB Lead Ad and I’m figuring it out as I go. I’m going to be bad at it first but will improve with time and improve as I go. As I troubleshoot, learn what’s working and not working, adjust for better results, it will improve, I will improve!

Launch Time! 🚀

After all is set up and done it’s time to launch this Lead ad campaign and hope for the best. I actually had a bit of a knot in my stomach and hesitated for a few hours while I worked on something else. Soon after I identified the knot feeling as fear trying to creep up on me. I wasn’t going to let fear win, so I went back to the lead ad and launched the ad, committing myself to take the time, work through the good and bad, and make lead ads something I’m strong in doing.

Drum roll please… 🥁

I could hear the drum roll in my head after launching the FB Lead Ad. This was the “wait” for Facebook to either approve or reject the ad after review. FB reviews pictures and copy written to make sure it complies with their policies and guidelines. This can sometimes be tricky to follow, however, for my first lead ad was approved, and I was so happy. It was a WIN for me… I needed a WIN!

Results After 1 Day 📊

I launched this lead ad on Jun 3rd and checked the stats 24 hours later. The Facebook lead ad reached 130 people and I received 1 lead in this period. By this morning, I reached 208 and now have 2 leads. It’s not a great result right off the start but that’s okay, it can start off slow but pick up traction. I’ll keep track of the daily results and evaluate them after one week.

Facebook tends to make recommendations on changes to make on your ad to potentially get better results. I’ll also utilize my mentors and FB group community to get feedback and suggestions for improvement as I go. This is the way to go 😊

My Biggest Feat 💪

My biggest feat will be to keep my mind right and focused as I go through this process learning FB lead ads. I know how my mind works and I’m anticipating and preparing my weapons to counter any negative defeating thought patterns.

It already started the moment I launched my lead ad. The knot I mentioned earlier had now turned into insecurity in my abilities. It was a challenging evening but with some time to process my thoughts and fight back, I began getting a grip again.

I know I’m not the only one that experiences this. I sometimes hesitate to mention things like this in my blogs for fear of appearing weak and unstable. However, If I decide in that direction I’m then giving into a limiting fear. I feel by sharing my mental challenges will make it more likely for others to see it’s okay and share their own challenges.

When we do this, we’re being real and open, then encouragement comes, help can find us, or we can find help. If we continue to hide everything and act like nothing’s wrong, then there’s nothing to improve and nobody to help… We think we appear strong and in control but in fact it’s the opposite.

What’s Next? 🤷

Moving forward I’m going to continue to track the results of my Facebook Lead Ad and make any necessary improvements to increase leads and lower costs per lead. I’m going to rethink my TikTok efforts and decide if I’ll continue with it or not.

I haven’t been consistent with it, but I don’t want to stop all together for that reason. I just need to think through it and challenge all my excuses and reasoning. I guess I’m going to interrogate myself again, I’ve done it before, I’ll do the good cop bad cop routine 👮 😂

I Can Help!

I’d really like to hear your thoughts and feedback on my post! Do you tend to hide your weaknesses, mistakes and challenges, or do you tend to be open about it? Do you have people who can help and encourage you as you build or start an online business? If not, I would love to help! Just comment, connect with me… tell me what’s happening, whatever you’re comfortable sharing.

I look forward to hearing from you!

Until next time,

Denny Medeiros

Please select a way to connect with me below 👇

Free Newsletter

This is the best way to get my weekly update with new post details and some free affiliate marketing videos.


You can find my Linktree here and have access to all my social media links, even as I add more.

Are you ready to learn a bit more? This is where I started.

The Iceberg Effect


(Any product purchased through a hyperlink on my website may be an affiliate link, potentially resulting in a small commission for me. Please note that these commissions are not an additional cost to you, as they are paid directly by the supplier.)


This Post Has 34 Comments

  1. Michelle Medeiros

    Great post! Enjoy reading about the authentic journey you are on and what you face. Thank you for being transparent and sharing the reality that comes with doing any business. The mental mastery is key along with consistency. As your wife, I am so proud of all of the hard work you put into this consistently and daily. I know that mentorship is key to success along with mindset. Proud of you and thank you for your transparency!

    1. Denny Medeiros

      Hi Michelle,
      Thanks so much for commenting. It means a lot coming from you.
      You know me better than anyone else 🙂

  2. Ernie

    Hi Denny – Congratulations! That is a huge accomplishment. I speak from experience as I’m in the process right now, really in the middle, of creating a lead ad to post on social media. I’m a little nervous because I’ve never done anything like this before. Creating the email workflow is more difficult than I anticipated, but I think that’s all in my head. I’m overthinking things and need to just do it. I look forward to hearing more about how your lead ad grows. What lead magnet did you use? Did you create one or use one from a trusted source that has had success? Have a great week!

    1. Denny Medeiros

      Hi Ernie,
      Thanks for your comment s and encouragement!
      It was a little intimidating making my lead ad and workflow emails.
      I decided to make The thank you email the six additional days each 1 email.
      These emails don’t promote any products though, strictly to build relationship and share where I started and several learning experiences in my journey.
      Only call to action in first 7 emails was to visit me on Facebook or linktree to connect. After those 7 emails, I set up an additional 7 already made email to promote The Iceberg Effect. I used the pre-made emails from IP Hub. Then 1 last email explaining next steps, getting live broadcasts and newsletter, as the workflow would end after that 16th email. For my lead magnet I use one of Deans, the Avoiding the Pitfalls.
      Thanks again 🙂

  3. Atif Perwiz

    Wow, Denny, thanks for sharing your journey so candidly! It’s refreshing to see someone tackle new challenges head-on, even when it gets tough. Your dedication to improving your Facebook Lead Ad campaign is inspiring. Remember, it’s okay to feel uncertain or insecure along the way – that’s just part of the learning process. Keep pushing forward, and don’t hesitate to reach out for support when needed. Looking forward to hearing more about your progress! Thanks, Atif

    1. Denny Medeiros

      Hi Atif,
      Thanks for your comment and encouragement.
      Always welcome peer support 🙂
      You’ve done a lot of amazing work in your business!
      Thanks again!

  4. Kate Loving Shenk

    Denny, Your Facebook Lead Ad odyssey is great. I appreciate your telling us what you did to overcome fear in releasing the ad. I must commend you on having the courage to share your feelings. I also am in the process of getting my lead ad out there. Not quite there, yet.
    Kate Loving Shenk recently posted…Need A Job? Try ThisMy Profile

    1. Denny Medeiros

      Hi Kate,
      Thanks so much for your comment and your encouragement.
      I all truth I don’t often easily share my feelings, however, I want people know it’s okay to fell this way.
      Hopefully it helps others 🙂
      Thanks again,

  5. Alison Blaire

    Denny, your perseverance and commitment to improving with every step are commendable. Launching that first ad, despite the fear, is a huge accomplishment and a testament to your resilience. The initial results might seem modest, but every lead is a step forward. It is important to remember that ads take time to gather data to make decisions, so hang in there. Keep refining and learning, and the traction will surely follow.

    As for your question, I try to be open about my challenges but sometimes find it difficult. Having a supportive community and people to share with makes a big difference. I’m glad you’ve found that in your mentors and FB groups. And your offer to help others is fantastic—I’m sure many will benefit from your experience and encouragement.

    1. Denny Medeiros

      Hi Alison,
      Thank you for you comment and I appreciate your feedback and encouragement!
      It’s reassuring and helps to know the ad takes time to gather data and improves with time, thx.
      Yes’ I’m so glad to have a supportive community.
      Thanks again,

  6. Ezequiel Wells

    Hello Denny,
    Your dedication and transparency in sharing your journey with Facebook Lead Ads are truly inspiring. Your commitment to growth and willingness to share challenges create a supportive environment for fellow marketers. I can relate—I faced rejection with my first Facebook Lead Ad, and I’m working on a new one. Stay resilient, embrace challenges, and keep striving for success. Best wishes on your journey!

    1. Denny Medeiros

      Hi Ezequiel,
      Thanks for your comment and encouragement!
      I appreciate your motivating feedback and empowering words 🙂

  7. tony simms

    Denny, your post is a real liftoff into the world of FB ads! 🚀 Your honesty about the process is like a breath of fresh air—proving that even the best rockets face turbulence before reaching the stars. Keep tweaking and fine-tuning your strategy. Remember, every small step is a giant leap in the journey to success. Here’s to more leads and fewer knots in the stomach. You’ve got this! 💪📈

    1. Denny Medeiros

      Hi Tony,
      Thanks so much for your comment and encouragement!
      Your support and motivation is appreciated 🙂
      Here’s to more leads and fewer knots…

  8. Meredith Moore

    Hey Denny,

    Thanks for sharing another insightful update on your journey into affiliate marketing. It’s great to see your dedication and honesty about the challenges you’re facing. Your persistence and willingness to learn from each step are truly commendable.

    The work you’ve put into your Facebook Lead Ad campaign is impressive. Formatting and revising 16 emails to ensure they look good on all devices is no small feat. It’s reassuring to hear that you are testing and adjusting as you go – that’s a crucial part of the process.

    Launching your ad despite the initial fear is a big win. It’s natural to feel apprehensive but overcoming that and hitting “launch” shows your determination. The fact that you already have some leads, and that Facebook approved your ad is a positive start. Remember, success in this field often comes from continuous tweaking and learning.

    Your openness about the mental hurdles you’re facing is refreshing and important. Many people struggle with similar feelings of insecurity and fear of failure. By sharing your experiences, you’re helping others feel less alone in their struggles and encouraging a more supportive community.

    Stay strong and keep pushing forward. You’re doing great!

    Meredith Moore recently posted…The Power of Free ContentMy Profile

    1. Denny Medeiros

      Hi Meredith,
      Thank you for your comment and continued encouragement week after week!
      It means a lot to have support from peers and readers alike.
      I think with me sometimes wins can be little when the stress and fears are so loud.
      However, there always comes a day when stress and fears are gone and we move to the next level where they may appear again…
      But we keep going and keep winning!
      Thanks again!

  9. Andy Jacobs

    Congratulations on posting your lead ad. I am so impressed that you had two leads in just 48 hours. It can only get better, I feel. After posting so many videos and gaining so many “followers” on TikTok and yet not one addition to my own subscriber list, I am supremely impressed with your efforts and results with the lead ad.
    As for sharing your vulnerabilities, it is inspiring and something we should all do. Personally, I think it’s something that would attract more empathy than someone who boasts how well they’re doing all the time.

    1. Denny Medeiros

      HI Andy,
      Thanks for your comment and encouragement!
      I thought that was too few leads but I’m happy you’re impressed 🙂
      I almost gave up on my TikTok and stopped posting but am planning to continue.
      As for sharing, I remember one of the more important factors that helped me decide to get connected with my mentor was his openness and honesty. I decided it’s going to be the way I communicate and run my business.
      Thanks again 🙂

  10. Regina Burton

    Congratulations Denny on achieving so much already. It is good that you are sharing your thoughts and feeling of fear during the process of setting up your FB lead ad and email sequences. People need to know that there is a lot of effort needed to do affiliate marketing and it all takes time to get the wheels in motion to get people to subscribe to your email list and to grow that list.
    I have not chosen to do a FB lead ad yet as my finances are dwindling fast and I will concentrate on free traffic strategies for now.
    Looking forward to reading more of your blogs in the future.
    Cheers Regina

    1. Denny Medeiros

      Hi Regina,
      Thanks so much for your comment and encouragement!
      I don’t see a reason to hide the hardship from anyone.
      What frustrated me about online business attempts was them making it look like was simple and it wasn’t. I felt cheated!
      I don’t want to run my business that way. What attracted me to my mentor was his honesty and openness.
      I wish you success as you concentrate on free traffic strategies!

  11. Robert Klein

    Hi Denny,

    I love the transparency of you sharing your journey. I’ll be most happy to share this post with my audience. I like the layout of your blog post and your abudant use of emoji’s. And love, love, love using Facebook Lead Ads. I hope they do you well.
    Robert Klein recently posted…Freeze FrameMy Profile

    1. Denny Medeiros

      Hi Robert,
      Thanks for your comment and I appreciate your feedback and encouragement!
      I feel it’s important to be open and transparent, it’s what attracted me to my mentor’s program… his openness!
      I prefer using emoji’s rather than images, they take up less space 🙂 glad you like them!
      Thanks again!

  12. Martin Lefebvre

    Hey Denny, so you did launch you first Facebook lead ad! Congratulations! This is a new world for me as I’m progressively starting to make it as well, my first lead ad! Like you said the process of writing those emails for the automated workflow is a huge part! But I’ll get through it. It’s so exciting! Thank you for sharing your experience, I truly enjoyed!

    1. Denny Medeiros

      Hi Martin,
      Thank you for your comment and encouragement!
      Yes, I’m relieved it’s done a running, but sure it will need adjustments as I go.
      Keep it up and you’ll get those emails and workflow done. That’s the hardest part. Glad you enjoyed it!

  13. Michael

    Hi Denny, as I’m about to begin the FB ads journey myself I found your post to be both timely and very informative. It’ll be my formula to follow. Pushing the publish button can sometimes create fear for everyone. Thanks for sharing that side of yourself – I thought I was the only one 🙂 I look forward to reading your entire FB lead ads experience including your first sale – #win.

    1. Denny Medeiros

      Hi Michael,
      Thanks so much for your comment and encouragement!
      I happy you found the post useful and that it will help as you begin FB ads.
      All the best in setting up your FB ads campaign.
      Here’s to the first sale!

  14. Ken McGarvey

    Denny, I too am learning and implementing the use of FB Lead Ads. I have now redone my lead magnet for the third time and am much more satisfied with the outcome. The next step for me is to finish my email sequence then set the ad and run it. The closer to the finish line the more I too start to get those feelings. At least I’ll be able to look back at your post and know I’m not the Lone Ranger. Good Luck moving forward with your ads and don’t forget to post your wins so we can follow your progress.

    1. Denny Medeiros

      Hi Ken,
      Thanks for you comment and encouragement!
      Sounds like you have it under control 🙂
      I’m noticing there are many people who feel the same way as we do.
      Were all coming out of the shell! I’ll be sure to post update about the FB ad.

  15. Eleanor Hope

    Drum roll please… 
    You are on a roll!!!

    Kudos to you for pushing through the initial hurdles and taking a big step toward mastering Facebook Lead Ads! Your transparency about the challenges and the learning process is truly inspiring.

    You’re ahead of me and millions of others….

    Your honesty about the learning process is important.
    It’s why I read your posts.

    Every expert was once a beginner.
    Keep celebrating those small wins, like getting your first ad approved, as they are significant milestones on your journey.
    Keep going, you’re doing great!
    Eleanor Hope recently posted…Entrepreneurial ValuesMy Profile

    1. Denny Medeiros

      Hi Eleanor,
      Thanks for your comment and encouragement!
      I really enjoy reading your feedback and you’re always so encouraging.
      I’m happy that my honesty about learning keeps you coming back 🙂
      Here’s to celebrating all wins!

  16. Alberto

    Hi Denny,

    I liked your post; it was very informative about the steps and progress you have been making.
    I haven’t tried Facebook lead ads, but I might in the future. I’m starting with search ads instead.
    Like you, I am in a learning phase with these platforms. These platforms have so many settings that you don’t know what to click, haha.

    I had the same experience with Google and Bing ads. At one point, Google suspended my account without giving clear reasons. It was very annoying, so I might even make a post about it!

    I wish you good luck with your progress, and I can’t wait to see your next results. Keep it up!
    Alberto recently posted…Bringing Traffic To My Blog With Bing Ads – I Hope It Works!My Profile

    1. Denny Medeiros

      Hi Alberto,
      Thanks for you comment and feedback!
      Sounds like you’ve had some not so good experiences.
      It’s so annoying when these things get in the way and complicate the whole process.
      I hope the next time around it better for you and me 🙂
      Here’s to more successful paid ad campaigns!!

  17. Sarah Goulding

    Congrats on pushing through and launching your first FB Lead Ad! I totally get the struggle with formatting emails—sounds like a ton of work, but it’ll pay off! The knot in your stomach and feeling insecure is so relatable, but look at you powering through and getting it approved. Slow start with leads is normal; you’ve got a solid plan to improve. Keep tracking, tweaking, and using your community for support. I really appreciate your openness about the mental challenges—real strength right there. Can’t wait to see how this journey unfolds for you! Thank you for sharing your journey. Sarah x

    1. Denny Medeiros

      Hi Sarah,
      Thanks for commenting!
      I appreciate your feedback and encouragement, always empowering 🙂
      I’m definitely going to track and tweak as I go.
      The key is going to be getting help from the community and support.
      Always glad to be open and share 🙂

Leave a Reply

CommentLuv badge