Hey everyone,
I hope you’ve had a great week filled with good times and learning opportunities 😊
This week I want to share a couple of things: ✌️
- One of the more powerful approaches to growing and improving I’ve learned.
- Share and reflect on the results of my Facebook lead ad since it started on June 5th.
There is rarely a dull moment in building a business unless you’re sitting around uninterested.
First, in case you haven’t read it, I want to encourage you to jump over to my previous blog post.
It was about confusion not always being a bad thing 😊 sounds crazy, I know, but I received some great feedback on it through the comments.
Facebook Lead Ad Update
If you’ve been following my blog for a while you would remember I started a Facebook lead ad on June 5th. There was a little up-and-down progress, some days I had a couple of leads, and other days no leads.
After a month, I had my account wrongfully flagged for a post I made, and my ads account was suspended. Which means there was no action until it reactivated on July 5th.
Soon after this I made a new ad with a new image, as suggested by my coach, to try and get more clicks from interested people.
It’s been running since Aug 4th and continues to get 0-3 leads per day.
I only use up to $5 per day to get these leads and with the fluctuation, it means I’m paying on average $3.18 per click and $3.74 per lead.
I have currently had a total of 75 leads generated and about 10 unsubscribed in the 6 weeks the ad has been active.
All in all, it’s not BAD but it can improve. I’m going to give this new ad another couple of weeks before considering if I should make another change.
The next change may be altering the text on the ad. I’ll keep you updated on that 😊
I could have waited until I had a perfect ad before publishing it, but I learned a while back from someone the phrase, “Ready, Fire, Aim”.
What is “Ready, Fire, Aim”?
I had a business mentor many years back when I attempted to run a career and life coaching business.
This mentor was aware that so many people try to perfect something before putting it out there. She taught us that it was better to share it as is, not perfect, then adjust and put it out again, until it’s what it needs to be.
Imagine someone shooting at a target, they need to shoot, notice how far off they are, aim again, and take another shot, continuing until they hit the target.
Following this same principle is why I published my lead ad as it was, then continued adjusting based on the data and republish it, until the targeted results are reached.
“Ready, Fire, Aim” works in much of life!
This is one of those lessons that can be applied to many areas of our lives, “Ready, Fire, Aim”!
Especially if you fall under the category of being a perfectionist!! I stopped believing in perfection.
For me practice doesn’t make perfect, practice makes us better than we were!
The best and fastest way to improve in life is to do it imperfectly, then you gather the DATA/INFO needed to make an informed adjustment and make the improvement accordingly.
If you think back, were there times when you felt you took too long before acting on something?
Maybe you felt it wasn’t good enough to move ahead with it yet, and then it seemed it would never get there.
Please leave a comment, and share your perspective, thoughts, and experience with this. I would love to read your feedback and comments on this!
This post was a little shorter than normal, but that’s okay 😊 I like reading shorter posts on occasion!
Talk soon,
Denny
Please select a way to connect with me below 👇
Linktree
You can find my Linktree here and have access to all my social media links, even as I add more.
Are you ready to learn a bit more? This is where I started.
(Any product purchased through a hyperlink on my website may be an affiliate link, potentially resulting in a small commission for me. Please note that these commissions are not an additional cost to you, as they are paid directly by the supplier.)
This is a great post! I recently got a sale from something I had published a while back and didn’t know what my customers thought, I received some feedback on it from someone who purchased it and can review and make the necessary adjustments. Also remembering that what I create may not be for everyone and that’s ok if not everyone likes what I have to offer.
I did try to make it perfect but there’s no such thing as perfect, I think we can create something and improve upon it as time goes on. We are all a work in progress.
Ready! Fire! Aim – it is!
That’s an amazing perspective and approach to have as you continue with you publishing!
Really anything we do in life can have this approach as I am yet to see perfection.
Wish you continued success as you move forward in your journey!
Denny
Hi Denny – This is such an interesting concept and a good reminder that is okay to try things even if we are not 100% fully prepared or fully knowledgeable of what we are trying to accomplish in the end game. That’s not to say that we shouldn’t try to strive to be better and be the best that we can, that is to say we have that start at some point and learn along the way. Thanks for the reminder in this post and I trust you will have a fantastic week ahead!
Hi Ernie,
I find it’s the best way to progress. If we improve by learning from our mistakes and weaknesses, then we might as well take action, make our mistakes, adjust as necessary, improving as much as possible. You’re right… strive to be better and be the best we can be! All the best this week in your business!
Denny
“ If you think back, were there times when you felt you took too long before acting on something?”
Facebook lead ads for one. But I do have a life philosophy: all in its own time. When I look back over my life, all of my career opportunities arose from this tenet. The confusion I feel before the big AHA is worth noting. The confusion is a prelude to the next step in my own evolution! My need to rest and relax is always noted and executed because in that state of mind, dreams become reality!
Kate Loving Shenk recently posted…Coping with Cancer Diagnosis: A Practical Guide
There were definitely times where I took to long before acting. Trying to perfect things was a way to avoid acting, mostly out of fear of what the outcome might or might not be. All in it’s own time is a valid philosophy, and there needs to be wisdom and action on the ready. We don’t often know when exactly that time will be for certain, but in our attempts to follow our dreams and build a better life, it unfolds at the right time if we never give up. We just don’t often know how it’s going to unfold. We might know the next step but we won’t know the nest mile. We step out and depending what’s happening we make the adjustments required to continue onward 🙂 All the best!
Denny
Hey Denny,
I really enjoyed your latest update and the “Ready, Fire, Aim” approach! It’s a powerful mindset, especially in the fast-paced world of digital marketing. I can totally relate to the challenges you’ve faced with your Facebook lead ad. It’s inspiring to see you embracing the iterative process rather than waiting for the perfect moment. I think many of us, especially those prone to perfectionism, could benefit from applying this principle more often.
I am also one of those people who say beta than better because if I try and make it perfect, nothing will ever get done- lol. Your post is a great reminder that progress often comes from action and adaptation rather than waiting for everything to be flawless.
Looking forward to hearing how the next iteration of your ad performs! Keep up the great work, and thanks for sharing these valuable lessons.
Hey Alison,
Thanks for your comment, I’m so glad you enjoyed the post!
There was a time I was a perfectionist, but I learned it wasn’t as much to get something perfect.
It was also, out of fear of what the outcome might be… the unknown. This way I would take more time before having to face this fear.
I’m yet to find something out there that’s perfect. To me it doesn’t exist. Every product made requires fixes, adaptions, adjustments which are found after in use, they what’s needed adjusting reveals itself. I’ve seen your work and it’s awesome! Keep on doing the great work you do!
Denny
Denny I really like your comment “For me practice doesn’t make perfect, practice makes us better than we were!”. This sentence makes so much sense even though it’s not what we are taught. Keep using your comment on your FB ads and you’ll see great returns. Here’s to practice!
Ken, thanks so much for commenting! I’m glad you enjoyed the post and the practice makes better phrase.
I’ve had to unlearn a lot of things that I was taught, which was holding me back, I’m sure you have as well 🙂
Thanks for your encouragement, I’ll continue with this mindset working through my FB ads!
Cheers, Denny.
Hi Denny!
Thank you for sharing your journey with the Facebook lead ad and the “Ready, Fire, Aim” approach. It’s inspiring to see how you’re adapting and improving along the way. Your openness about the results and your approach to refining based on data is really valuable.
The analogy of shooting at a target, testing, learning, and adjusting until you hit your mark is great. It’s easy to get caught up in trying to make everything perfect, but your experience shows how taking action and making changes based on what you learn can lead to progress.
I’m looking forward to seeing how your ad strategy evolves and improves. Thanks for the reminder that moving forward, even imperfectly, can lead to great results!
Meredith
Meredith Moore recently posted…My First TikTok Video and How to Post Your Own!
Hi Meredith,
Thanks so much for your comment and feedback!
I’m glad you find some benefit from my post and the analogy of shooting first then adjusting.
I’m yet to see someone hit a target first time out with perfection 🙂 it doesn’t happen.
There is always adjustments needed throughout the process, so as perfect as one thinks they have it, they will need to adjust.
I’d rather put it out sooner and use the data to make better adjustments. As a youngster I used to shoot slingshots, pellet guns and bow and arrow. It’s the same process. I could aim as long as I wanted but I would normally miss and have to adjust then shoot again. It’s possible to become professional and seldom miss, but that with a target the doesn’t shift. In the world of business things always shift and I found even targets may shift, making it harder and needing more adjustments before hitting it. The end goal is to do our best and reach the target the best way we know how and continually improving 🙂 Thanks again!
Denny
Thanks for sharing your experience, Denny. I really appreciate the “Ready, Fire, Aim” approach—it’s a great reminder that perfection can sometimes hold us back. It’s encouraging to see how you’ve applied it to your Facebook ad campaign, and I’m curious to see how your adjustments play out. I’ve definitely hesitated before acting on things, so this was a helpful push to just start and refine as I go. Looking forward to your next update! Atif
Atif Perwiz recently posted…Facebook Lead Ads – What to look out for, what have I learnt?
So glad you enjoyed the post and found it helpful, Atif!
Sometimes we have a tendency of holding ourselves back so we don’t need to add to the delay 🙂
I’ll keep updating progress on the FB ad and make sure it’s available.
Here’s to acting, adjusting and moving forward!
Denny
Hey, Denny!
That’s an interesting idea—Ready, Aim, Fire! I get it. I am a perfectionist; I’m trying not to be. It’s not easy to undo when it comes to actually taking action, but this idea really helps: Ready, aim, fire, and then make progress by repeating the process. I like that.
This is very useful advice. Thanks, Denny!
Nakina
Nakina Lawson recently posted…I’ve Been Feeling Stuck
Hey Nakina,
Thanks for your comment, I’m so glad you found it helpful!
I was once a perfectionist but it was for two reasons.
First, I wanted things done well and secondly, I was afraid of failure and didn’t really want to see the outcome.
So, the longer I took to perfect it I was dragging out the result in fear. I’ve had to decide to not care what others think and or about negative results and see it as valuable data to improve whatever it was I was working on. I’m very happy you find it useful 🙂
Denny
I saw your headline and thought you must have that backwards. But it appears backwards is a better way for perfected results. Fire first; then Aim again and again until you reach your target. I like it.
And I like how you wait it out with your Facebook Lead Ads to get a better judgment over time of how your campaign is progressing before making changes.
Robert Klein recently posted…Countdown to Retirement
It reminds me of another saying, “Fail forward fast”. I see my analogy as the same thing.
No matter what product we create it will never be perfect and will need adjustment at some point.
By acting sooner and using the data to improve it sooner so in theory, we are failing forward faster, leading to improving faster.
It could be a better solution 🙂
Denny
I think that is a great way of thinking to just get it out there and see what happens. So many people, myself included, procrastinate about doing something because it’s not perfect. But then how do you know until you get it out there and get some feedback? This is a great motivational post and yes, I like them short too.
So glad you enjoyed the post and were motivated by it! I’m guilty of that too.
So many of us can use perfection for a reason to procrastinate about doing something.
It prolongs the real things we often deal with such as fear. I was afraid of the unknown outcome.
Thanks for commenting!
Denny