My Facebook Lead Ad In Progress

Hi everyone, I hope you’re off to a good start this week!

I’d like to think the last couple weeks has been continually improving and I’ve made some progress since my last post. If you haven’t had a chance to read about my change, I invite you to have a read.

When I signed off my last post, I was getting set to take steps to create a Facebook Lead Ad in order to start my paid traffic initiative. I’ll fill you in as to how it’s been going, but first I’d like to apologize for not getting to writing a post last week… yes, it’s been over 14 days since my last post. 😬

I know some mentioned in past comments they would watch for any progress posts regarding FB Lead Ads. It was a busy week, and I chose to capitalize on less back pain and take time to complete some outdoor chores. My lawn was 12 inches high and 18+ inches in some parts.

My front and back lawns are not that large and yet I filled 5 large yard waste bags with grass clippings. Add to this 4 hours of lawn mowing and the next few days would be a variety of nasty body/ back pain to recover from. I was happy it was done though!

I also made the choice to focus on contributing time to the Facebook Lead Ad instead of writing a new post. This required me to revisit training videos and mentoring help, so it took time. The results were positive though!

How’s the Facebook Lead Ad Coming Along?

I accomplished a decent amount of work on my Facebook Lead Ad. Although I could have been a little more ahead, I took extra time making sure it was the best I can do at this point. There will certainly be adjustments in the future after evaluating stats and making changes to improve results. It’s a work in progress, but I still wanted something decent to start.

I’ve completed the ad set up and the form that will be used when people click on the lead ad. This took some time because the image I used fit some types of ads and not others. Image size had to be changed multiple times until it could be used for all ad options. Although it is one ad generally being set up, it will be shared in FB feeds, FB stories, Instagram, then there’s desktops, tablets and smartphones. There are a variety of ad styles that Facebook creates to fit the different options I mentioned above.

Here’s what the general lead ad and the form will look like.


Is the Ad Ready to Run?

I haven’t actually run the lead ad yet because there is another component needed that is critical. I’ve been working on an email sequence to accompany the ad. This email sequence is a series of emails that anyone who clicks the lead ad and submits the form will receive over a number of days afterward. This is done through and autoresponder, which is set up to automatically these emails whenever a form is submitted through the lead ad. This is used to introduce oneself to the new subscriber and take several days to build rapport and establish trust and relationship with them.

My email sequence is 7 days (7 emails), and I use it to share about who I am and how I’ve come to this point in life and business. I share some of my past leading up to my decision to start over at 50 doing an online affiliate marketing business. Also, share what I’ve done in this business, and leads to the mentoring I receive and the book that started it all by email #7.

I am going to include an additional 7 emails which are emails with info and offers for The Iceberg Effect. When the full 14 days are up, they will receive my live broadcasts weekly, which could increase as I am considering sending 3 broadcasts per week soon. Broadcast emails are emails I write and send in real-time and not through autoresponder.

What’s Next?

I have written out the first 7 emails and still need to tweak the additional 7 emails promoting The Iceberg Effect. This should only take me another couple of days.

Afterward I need to create a workflow for this whole email sequence. In the system I use called the Affiliate System I can set up a workflow. This is where I can set up the emails to be sent and how often they are sent. It starts with setting up what’s called a trigger, and this trigger will be when the Facebook Lead Ad form is submitted. When that happens, it triggers the email sequence to start.

First, the individual receives the free “Avoiding the Pitfalls” eBook and a thank you email sent to them. Following that, each day they will receive one email for 14 days automatically. The workflow is something I create where I manually set it to send an email, then wait one day, then send another email, and so on for 14 days. It’s really setting up a program for the sequence to follow and auto pilot.

Not certain if I’m explaining this clearly or not? As you can see, I’m far from a PRO in this, I’m doing it for the first time, but after I do it, I’ll be able to help someone else do this 😊

So, lots of work to finish still and I’ll keep you updated on how it goes!

Until Next time!

Talk Soon,


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This Post Has 14 Comments

  1. Eleanor Hope

    Hi Denny,

    It’s so great to see your FB lead ad coming along!
    and your free lead magnet, “Avoiding the Pitfalls” eBook


    I know you are working to complete your 14-email sequencing, workflow and aim to post 3 x a week

    All the pieces are coming together.

    Enjoy each win.

    Look forward to the next stage of the journey.
    Eleanor Hope recently posted…Living Our Core ValuesMy Profile

    1. Denny Medeiros

      Hi Eleanor,
      Thanks for your comment, it’s so great to have you comment every week and provide feedback!
      I appreciate you opinion and encouragement!

  2. Meredith Moore

    Hi Denny,

    I really enjoyed reading about your progress with the Facebook Lead Ad campaign! It sounds like you’ve been putting a lot of effort into perfecting the ad and ensuring that your email sequence is well-crafted. I know firsthand how time-consuming and challenging these tasks can be, but it’s clear you’re committed to doing it right.

    I appreciated your explanation of the email sequence and workflow. It’s clear you’re putting a lot of thought into building trust and providing value to your new subscribers.

    I’m looking forward to hearing more about the results once the ad goes live. Best of luck with the final tweaks, and I hope your hard work pays off! I’m sure it will… 🙂

    Meredith Moore recently posted… How RSS Works and How It Can Benefit Your Affiliate Marketing BusinessMy Profile

    1. Denny Medeiros

      Hi Meredith,
      Thanks so much for your comment, I appreciate your feedback!
      It sounds like you’ve been through similar experiences and that the email sequence and workflow segment was of interest to you.
      looking forward to sharing results with you. I need to make sure I don’t try to over perfect and take too long to run it.
      All the best and look forward to you coming back 🙂

  3. Andy Jacobs

    Your explanation was spot on. I am still considering using the FB Lead Ad strategy and your description has helped me enormously. With the Avoid the Pitfalls banners, etc. I’m not sure where to find them in Affiliate System. I have downloaded a heap of promotional material from Internet Profits website but ATP was not among them. Best of luck with your lead ad. Please keep us posted on how it’s going.

    1. Denny Medeiros

      Hi Andy,
      Thanks for your comment and feedback!
      I’m hoping for a successful lead ad but I know it’s something that takes time and needs tweaking with time.
      In terms of the ATP banners, I didn’t use them, I couldn’t find them.
      Instead, I decided to take a snip-it picture of the eBook cover and crop it to what I needed 🙂
      Look forward to sharing future results with you!

  4. Andy Jacobs

    Additional…I have had a closer look at what I downloaded and have found the ATP material now. Thanks!

    1. Denny Medeiros

      That’s good to know! Maybe you can let me know where 🙂

  5. Atif Perwiz

    Denny, It’s great to hear about your progress with the Facebook Lead Ad campaign! Taking the time to perfect your ad and craft a well-thought-out email sequence shows your dedication. Your explanation of the process was clear and informative, making it easier for others to understand. Keep up the hard work, and I’m looking forward to hearing more about your results! thanks, Atif

    1. Denny Medeiros

      HI Atif,
      Thanks for your comment, I appreciate your feedback as you read my posts regularly!
      So happy the explanation was clear and informative enough 🙂
      I’ll keep you updated on results.

  6. Sherri Pulcino

    Congratulations with starting your FB Lead ads. Sounds like you have a good plan for your lead magnet and your email sequences. Good Luck as I am sure you will be successful with it.

    1. Denny Medeiros

      Hi Sherri,
      Thank you for your comment and encouragement!
      I appreciate you showing up regularly to read my posts!
      All the best 🙂

  7. Marc

    Hi Denny,
    Apologies for the late reply; great blog and more importantly, great information relative to FB Lead Ads.
    In all honesty, it’s not something that I will see myself using in the near future but, like everything else relative to online marketing, knowing a little more about something else never hurt.

    1. Denny Medeiros

      Hi Marc,
      Thanks for the comment, no need to apologize 🙂 comments welcome anytime!
      I appreciate your feedback on FB lead ads, it’s not something everyone needs.
      As long as you find what works for you! Cheers.

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