You ever feel like the 💩 hit the fan and everything seems totally out of whack?

You’re thinking, how did it happen? Where did I lose control? How do I get back to where I was? 🤷

This is precisely what’s happened to me over the last few weeks, and these are all important questions!

First, you should know it’s very common and we’re not weird people for going through this. 😉

Secondly, you should know it’s totally possible to get back on track!!

As I continue working on my business it truly is a roller coaster ride. So many ups, downs and unexpected turns.

Still, I prefer going through life this way, knowing I’m building my dream life, rather than being stuck in the regular work grind with no real freedom.

The difference is safety versus risk.

Working a regular job guarantees a paycheck as long as we’re employed. And when life throws us a curve ball and we take days off or vacation time to deal with it there may still be safety and a wage being made.

Building an online business is the opposite, at least starting out. When that curve ball hits, the longer it takes to get over it the longer we can go without earning any money.

We can get set back not having completed as much as we could have.

The important part is to work through every setback promptly and learn what you need from it so you can move forward.

I’ve had one of these moments over the last several weeks and learned a great lesson.

Seems like many of my posts have been following this theme of overcoming setbacks.

The Setback

The interesting thing about this setback is that it came all of a sudden. At least that’s what it felt like.

All of a sudden I felt like everything was chaos. I was having some serious doubts and fears about life and business.

I was discouraged, disappointed in my efforts, and felt like I was falling apart.

Day by day, I was doing my best and feeling like all my efforts were useless.

Have you ever felt like this? How did you handle it?

It sort of shocked me and caused me to ask myself a lot of questions.

How did this suddenly happen? Where did I lose control? How do I get back to where I was? 🤷

I was confused, I have my dream board as my laptop wallpaper, I have my goals and motivation on my bulleting board in plain sight.

I have a practice of starting my day with listening to inspirational teaching and getting my mind ready for the day.

I thought I was good, so I thought let’s look back and evaluate the last couple weeks and how they played out.

After a deep look and reflection, I noticed that it didn’t happen all of a sudden. It was a series of small instances over a period of time.

Suddenly this big issue was upon me!

We can get into a routine and reach a place where we can become unaware and let little things slide because we are doing and feeling well.

Does this make any sense?

Let me explain it this way.

One day I’m feeling good and kind of in a rush, so I start my day without the motivational teaching I usually have.

Another day I don’t end up using my mood tracker to set up my day.

This happens several more times over time and suddenly my thoughts are slightly off.

But I don’t think it’s an issue because nothing seems to be that bad.

This pattern continues and with the business of life, work and managing health a new routine has formed.

In time there is a SUDDENLY that happens when “All of a sudden” everything is out of whack and it’s time to pick up the pieces and get re-established.

What’s the lesson?

You ever start a goal of exercising daily to become healthier, then life happens, and you miss a day or two?

A couple weeks later you decide to miss another day or two because maybe you’re over-tired, had a bad week.

After several more days off in the coming weeks it becomes the norm, but you feel okay because you’re still getting a few workouts each week.

It’s those little decisions we make to veer off our routine. We decide exercising is not as important as what we replaced with.

We know the result here, for many people the exercising will stop altogether, leading to potential health issues down the road.

Part of this lesson is to remain DISCIPLINED!

Regardless of what life throws our way we have a choice to remain disciplined and continue that routine.

As soon as we compromise on this we’ve determined it’s okay for this to happen and it will happen again.

In my situation I compromised on maintaining my mental health which led to business tasks. Next thing I know I had not written a blog or emailed anyone on my list for weeks!

The other part of this lesson is to treat these things like they are as necessary as eating and sleeping.

All those things we do for our business,  our mental and physical health should be as important as the basic necessities to stay alive.

Where do we go from here?

It’s not complicated to get ourselves back on track.

Get back in that routine and treat it like those little things you do daily are life changing!

Making those small regular daily choices TO NOT DO those important things in our routine can have a very negative impact on our lives.

In the same way, making those small regular daily choices TO DO those important things in our routine will have a very positive and powerful impact on our lives.

From my experience It may be hit and miss for a while. What I mean is you may have to go through this cycle several times before it’s nailed down.

Could be different for each person, but once that routine is nailed down guard it like it matters because it does!

On another note…

Now that I got that out of the way, I have a brief update on my paid traffic strategy, Facebook lead ad.

I made some changes in October to reach more people and get more leads.

I changed the interest focus from Gary Vee to Dean Graziosi, who has a larger following on Facebook, and I added Portugal to the target countries. I figured since I’m Portuguese I could attract some English speakers from there.

The results were excellent! In September I had 57 clicks, 37 leads, $2.65 cost per click and $4.09 cost per lead. Not the best results.

When I made the change my results for October were 402 clicks, 59 leads, $0.38 per click and $2.58 cost per lead. That’s a pretty good improvement.

It continues to improve. The first week of November I’ve already reached 185 clicks and 23 leads. That’s over 1/3 of last month in this first week! So far my cost per click is at $0.18 and my cost per lead is at $1.48.

I’d say that’s a pretty good improvement 😊

With all that said, I hope you’ve benefited from what you’ve read and got at least one thing from it you can use.

Please take a moment and share your thoughts with me by leaving a comment. Maybe you’ve been going through similar things. Maybe you have a question about what you read. Either way, I look forward to reading your comments!

Talk soon,

Denny

Are you ready to learn a bit more? This is where I started.

The Iceberg Effect

 

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