Did you know that by avoiding those tasks you don’t enjoy you’re actually draining yourself of your energy?

I’ll share my experience going through this, but first, in case you haven’t had a chance to read my last post and want to check it out you can do so after you’ve read this post.

This week was a data collection week. Wow, doesn’t that sound so exciting?

It’s one of those things I like least of all in my business but one of those things that can make or break a business.

However, I do find I enjoy it a little more each time I do it. Perhaps it’s because the data can be very powerful in revealing good things and bad things about one’s business.

The data I was collecting was regarding my email follow up sequence that goes out to anyone who subscribes to my Facebook lead ad to get my free PDF.

The Data

The data collected for each email that I wanted to look at is listed below.

Delivered: This captures the percentage of the emails that made it to the subscriber’s email.

Opened: This captures how many subscribers opened the email you sent and one of the more important.

Clicked: This captures how many subscribers clicked on any links that were in the email body.

Replied: This captures how many subscribers replied to the email sent.

Bounced: This captures how many subscribers did not receive the email sent. Emails can bounce because the person’s inbox is full, the email was tagged SPAM, or the email no longer exists.

These are all important, however, at this point I’m more interested in the “open rate”.

From this data I learned that 7 of my 16 emails had a less than 20% open rate, which I believe is very low.

5 of the 16 emails have an open rate between 20% – 40% and 4 of the 16 emails were between 40% – 70% open rate.

Why is it so important to know this?

Think back to emails you’ve received from different sources. What caused you to open the email?

It’s normally the subject line of the email and it stirred your curiosity enough that you opened it!

What makes a good subject line? It depends on the things that interest you.

We have things we’re interested in and therefore may have subscribed to, maybe to get a free eBook, PDF or training.

If you’re like me then you most likely don’t open every email, instead you get that curiosity stirred, maybe by a subject line revealing a sale “50% off”, and so we open the email.

By knowing the open rates of my emails, it helps me to know which subject lines are good and drive curiosity and which ones are weak and need to be changed.

If emails are not opened the recipient can’t see the content or offer being made and therefore will not buy whatever we’re selling.

Does that make sense?

This is why I said that I enjoy collecting and analyzing data a little more each time I do it. Because it helps me fix the weak emails and brings me closer to making sales and making income 😊

It’s can seem easier to enjoy the things that move you forward. In fact, it may be hard if we’re not seeing or currently experiencing the rewards or results.

I’ve learned that I can look at the accomplishment of collecting and analyzing the data as a reward and positive result in itself.

If we’re looking at the end goal of making a sale as the as the reward we can become easily discouraged when a sale is not made for a long time, however there have been many accomplishments achieved to get us to where we are and we haven’t celebrated them.

If we celebrate more of our accomplishments it is sure to empower and encourage us toward further success.

I wasn’t always this way!

There was a day when I used to avoid tasks I didn’t like for as long as possible. I would end up so tired and exhausted while I work and didn’t understand why.

I learned that the longer I would avoid these tasks the heavier they would weigh on my mind causing my to feel tired physically.

Procrastination actually has a physically negative impact on us!

Did you know this?

I learned about it through a book Brian Tracey wrote, it’s called Eat That Frog, 21 great ways to stop procrastinating and get more done in less time.

That thing that we avoid doing because we dislike it the most is THE FROG. If you do it first you will have satisfaction knowing you’ve done the worst thing you will have to do all day.

Your energy increases and you only have the more enjoyable things ahead of you!

I can’t explain it quite as well as Brian Tracey so I’m not going to try. I do know it works!

Instead, I am including the link to the book Eat That Frog. This way you can learn it best!

Please take a moment and share your thoughts with me by leaving a comment. Maybe you have a question about what you read. Either way, I look forward to reading your comments!

Talk soon

Denny

Are you ready to learn a bit more? This is where I started.

The Iceberg Effect

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