I want to share what I learned from my mentor this week because it is important enough to be documented. I’m sure I’ll come back to this post many times!!
Before I get to that here’s a little about my week.
I spent most of this week completing training. As I mentioned in a previous post, I started a certification course with Google Coursera over a month ago.
In a previous post I mentioned I was having a hard time getting a survival job and so the course could help open options.
Because the course is Digital Marketing and E-Commerce it relates to what I’m currently doing in affiliate marketing but gaining a certificate that hopefully gets me work.
This week I was able to notch away another module. I’m currently on the 5th module of the 3rd course just completing “Social media analytics and reporting.”
The next module I will be starting is titled “Paid social media.
As I work through this course I’m finding that I’ve already been using many of the skills I’m learning in this Google Coursera training.
Hopefully this will allow me to use my affiliate marketing business as experience on my resume when looking for digital marketing jobs.
I am enjoying the course and learning a lot. The instructors are all folks who specialize in different areas of digital marketing employed by Google.
It’s delivered by a series of video training, reading materials, activities, exercises and quizzes throughout.
The requirement to pass is to get 80% and over on each quiz.
I think it’s a great course designed to be completed in less than 6 months.
Now the mentoring lesson!
I had the pleasure of having a 2-hour session with my mentor this morning, it was amazing as usual.
He shared his own business building journey and what he faced.
It was very enlightening!
You see, he persevered through 5 years of trial and error before he even made a single dollar 😱
Sounds insane doesn’t it? How would it make you feel?
But when he made his first sale it unlocked something in him!
By the end of the following year he was able to quit his 9 – 5 job.
The year after that he made a couple hundred thousand dollars.
The year after that he made 7 figures 🤑
What was unlocked after making his first sale that led to 7 figures a few years later?
What was unlocked was the understanding that if you can make $1 you can make $10 and if you can make $10 you can make $100, then $1000, $10,000, $100,000… and so on!
The key is to continue building and improving the skills that made you the $1 and be consistent every day.
Even if you work on these skills for 1 hour per day only it works out to 30 hours for the month.
30 hours is a lot!
Imagine you want to get fit, and you spend 30 hours in a fitness center, 1-hour each day for 30 days.
Would you not experience a noticeable improvement in your health and fitness? YES! 💪
It’s the same when we invest even 1 hour per day in improving our business building skills.
Traffic
- Traffic you control – Paid ads, banner ads, email advertising.
- Traffic you don’t control – Blogging, social media, forums.
- Traffic you own – an email list, contact information of people that gave you permission to communicate with them.
Capture
- Building an email list of people you can contact and communicate with ongoing.
- You can offer something free, such as an e-book or report that helps fix a certain issue, in return people provide their contact info for access to this offer.
- You can contact these people and continue offering valuable help. They are your audience.
Follow-up
- Regularly contacting your list of interested people to provide assistance, updates, valuable information and build trust and relationship.
Offers
- Making offers to your audience and providing them with products or services you know would help them.
- This means knowing what your audience wants and needs.
These are the skills required to build a successful online business in any niche!
Developing these daily for even 1 hour a day generates continued growth and leads us day by day toward the dream life we desire.
I’ve been documenting my journey through this blog and sharing my experience as I build my business.
My journey and learning these critical skills started when I discovered my mentor and got his book.
It reveals the way to build a successful affiliate marketing business in this day and age. The old way doesn’t work anymore.
Are you doing affiliate marketing the old way? If you’re interested, click the book below.
Please take a moment and share your thoughts with me by leaving a comment. Maybe you have a question about what you read. Either way, I look forward to reading your comments!
Talk soon
Denny
Are you ready to learn a bit more? This is where I started.
(Any product purchased through a hyperlink on my website may be an affiliate link, potentially resulting in a small commission for me. Please note that these commissions are not an additional cost to you, as they are paid directly by the supplier.)
Hi Denny – Congratulations on completing training and for choosing to better yourself into acquire more skills. This is awesome as growth requires moving forward. It looks like you are down the right path. So, having a mentor is so vital for success, in my opinion. No, it’s not required, but it sure makes it a lot easier and the path a lot straighter to listen to advice from people who have been there and experienced so much of what one is going through. Listening to and acting on experience and knowledge along with the practical application as really helped me in my journey. Have a great week and I wish you a complete success!
Wow, what a jam-packed post! First of all, congrats on making such amazing progress with your Google Coursera course – module 5 already? You’re smashing it! It’s so cool how the course ties into what you’re already doing with affiliate marketing – talk about leveling up your skills and keeping those options wide open.
Thanks for sharing these golden nuggets about traffic, capturing leads, and follow-ups – I’m bookmarking this for sure. Keep going; your journey is inspiring, and I can’t wait to see what’s next for you!
Hi Denny,
This is such a helpful and inspiring post! It’s amazing to hear about your progress with the Google Coursera course and how it connects to your affiliate marketing journey. Dean’s story really shows the power of consistency and persistence, it’s a great reminder that even small steps can lead to big results over time. I also love how you broke down those key skills for building an online business. Thanks for sharing your journey and lessons so openly. It’s motivating and full of practical advice! Keep it up!
Meredith
Denny, that Ditgital Marketing and E-Commerce course certainly sounds interesting. And that social media analytics and reporting module is right up my alley. Give me access to a database and I’m very happy to create reports from that!
I don’t know if it’s been your experience, but in my experience I find that many so-called gurus are still promoting the old way of doing affiliate marketing. And it usually takes folks years to discover that the piddly little commissions just aren’t going to do it for them.
Happy the folks who discover The Iceberg Effect and get help from those in the know!
Hi Denny,
Thank you for sharing your journey and the insights you’ve gained from both your certification course and your mentor! It’s impressive to see how much effort you’re putting into your education and personal growth, especially in the digital marketing field. The progression from your mentor’s struggles to his success is truly inspiring. It serves as a great reminder that perseverance is key in this business.
I love the analogy you made about investing just one hour a day in developing your skills—it really emphasizes how consistent effort can lead to significant improvements over time. Your breakdown of traffic types and the importance of building an email list are valuable takeaways that I’ll definitely be revisiting.
I’m curious, what has been your biggest takeaway from your social media analytics training so far, and how do you plan to apply that to your affiliate marketing efforts? Looking forward to hearing more about your progress!
Best,
Ezequiel
Thanks for sharing. Good to take that extra step on Coursera. I have learned a lot from a man name Robert McDonald. He teached out of Stanford, and he writes an updated course of Social Media Marketing and SEO as well. Could be a good supplement to you Coursera work. His book is on Amazon if you take a look.